T-Mobile One Unlimited 55+ Targets Baby Boomers

T-Mobile is hoping to lure Baby Boomers away from Verizon and AT&T with a new promotion exclusively for Americans ages 55 and up.

Appear Monday, T-Mobile One Unlimited 55+ offers qualified customers two lines of unlimited talk, text, and 4G LTE data for merely $60 a month with Autopay. That price includes all your taxes and fees, and gives yous all the benefits of T-Mobile Ane similar up to $650 per line to assistance comprehend the cost of switching from some other carrier, access to T-Mobile Tuesdays discounts (free pizza, anyone?), and the ability to employ your device in Mexico and Canada without additional fees.

The plan launches this Midweek. You'll need to sign upward for Autopay to lock in a $5 monthly discount per line, which volition bring the cost down to $50 for the first line and $x for the 2d line.

"It's such a sweet deal that we're checking IDs," T-Mobile wrote in a news release. For more on the news, check out the video below.

Currently, there are more than 93 million Americans in the United states over the age of 55, and 74 pct of them take a smartphone, T-Mobile said. At this point, just eight percent of that group are T-Mobile customers.

"Among Americans age 55+, Verizon and AT&T collectively control near 81 pct of the postpaid wireless market and yet, they treat them terribly!" T-Mobile said in a statement. "The carriers either give them dumbed downwardly phones and patronizing 'senior' plans or these customers can pay higher prices per line for unlimited data when the kids move off the family program." T-Mobile said other carriers "requite empty nesters no option but to pay nearly 60 pct more per line when the kids move out and off the wireless plan."

AT&T's "Senior Nation" plan for people 65 or older offers 200 anytime minutes and 500 night and weekend minutes, but no data. That program costs $29.99 per calendar month and is express to just basic phones — no smartphones or tablets allowed.

Nearly Angela Moscaritolo

Angela Moscaritolo is PCMag'due south proficient on fitness and smart abode products. Teaching yoga for nearly 10 years has helped her in evaluating a range of connected health products including fettle trackers, heart rate monitors, rowers, smart scales, stationary bikes, strength training machines, treadmills, and more. Angela also tests smart home devices from her ranch in Florida, including air purifiers, kitchen appliances, and robot vacuums, just to name a few.

Source: https://sea.pcmag.com/news/16906/t-mobile-one-unlimited-55-targets-baby-boomers

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